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# GEO and AEO for AI search and answers

Make your business, services and expertise easier to understand and verify.

[Discuss my project ](https://cassiobranco.com/en/#contato)

[Cássio Branco](https://cassiobranco.com/en/about-cassio-branco/) · SEO · GEO · AEO · Web Design

GEO addresses generative search experiences; AEO focuses on the organization of answers. Both overlap with SEO through accessible, useful content and reliable information. Neither provides a switch that forces an assistant to recommend a business.

## What we work on

01

### Map questions and context

Identify services, audiences, recurring questions and decision criteria. Separate learning intent from buying intent so each page has a clear purpose.

02

### Build trustworthy explanations

Develop direct answers, relevant sources, authorship and topic relationships. Keep official identity consistent and structured data aligned with visible content.

03

### Connect and check

Review headings, links and access to content within the agreed scope. Document available signals and the context of AI response tests; one answer is not a measure of overall visibility.

## Who this is for

For businesses whose services require explanation and comparison, and teams improving a service website or knowledge base. This work complements the foundations of organic search.

## Possible project deliverables

- Question set by service, language and market context.
- Review of answers, authorship, sources and identity consistency.
- Record of mentions, cited URLs and sources used by each assistant.

How we evaluate progress

Search Console queries and pages help evaluate organic discovery. For AI responses, we record the question, platform, language, date, mention and cited URL. Repeating a defined question set is more informative than isolated screenshots. Visits and contact clicks remain separate from qualified inquiries and sales.

Scope and remote collaboration

Scope, access and responsibilities are agreed before execution. These deliverables are options, not a universal package. Pricing depends on the website, pages, languages and team involvement; request a project proposal. Work is based in Brazil and delivered remotely; this website provides service information in Portuguese, English and Spanish.

## Related work

[![Page screenshot for Dicas do Dove](https://cassiobranco.com/img/portfolio/dicas-do-dove.webp)

### Dicas do Dove

](https://dicasdodove.com.br/)

Cássio Branco’s contribution to this project

I refreshed the visual identity and connected the service presentation to an SEO, GEO and AEO strategy. I worked on content organization, semantic search and Business Directory pages to explain each business clearly and connect services, customer questions and contact options.

[![Page screenshot for Medvance Clínicas Integradas](https://cassiobranco.com/img/portfolio/medvance-official-v2.webp)

### Medvance

](https://medvanceclinicas.com.br/)

Cássio Branco’s contribution to this project

I built the website from scratch, from design to implementation, and handled its SEO, GEO and AEO optimization. I structured specialty, examination and service-area pages, connected to the blog through topics and patient questions. Navigation, semantic content and local information work together to support service discovery and appointment requests.

[Read the project account: Medvance ](https://cassiobranco.com/en/work/medvance/)

## Getting started

Share your offer, audience, website and common customer questions. We define priority pages and evaluation criteria. Delivery is remote and can integrate with your content and development teams.

[Discuss my project ](https://cassiobranco.com/en/#contato)

## Before we start

Does this replace SEO?

No. Useful content, crawling and a clear website structure remain relevant. GEO and AEO add attention to answer experiences.

Can you guarantee ChatGPT citations?

No. Platforms select their sources and answers vary. The service delivers verifiable content and technical improvements, rather than guaranteed recommendations.

## Explore the topic

- [SEO, GEO and AEO: what changes for your business?](https://cassiobranco.com/en/blog/seo-geo-aeo-differences/)
- [How to appear in ChatGPT: what to do and how to measure](https://cassiobranco.com/en/blog/how-to-appear-in-chatgpt/)
- [Semantic search: connect your services to customer questions](https://cassiobranco.com/en/blog/semantic-search-for-businesses/)[Remote SEO consulting for organic visibility](https://cassiobranco.com/en/services/seo-consulting/)[Web design and landing pages with SEO foundations](https://cassiobranco.com/en/services/web-design/)

Source: https://cassiobranco.com/en/services/geo-aeo/