Medvance: website development and search optimization
I built the Medvance Clínicas Integradas website from scratch, from design through implementation, and handled SEO, GEO and AEO optimization. This account documents my contribution; it is not a traffic-growth or appointment-conversion study.
Cássio Branco
Information goals
The website brings together medical specialties, examinations and service-area context. The structure needed to connect these services with patient questions and provide a clear route from information to contacting the clinic.
My contribution
Design and implementation
Website creation and navigation presenting the clinic’s services and contact routes.
Architecture and content
Organization of specialty, examination and local-context pages, connected to the blog through related topics and questions.
SEO, GEO and AEO
Content and structural optimization to clarify services, service-area context and page relationships. This documents the work performed, rather than decisions made by search engines.
What can be verified
The screenshot previews the website; the external link opens its current public version, which may change. It supports review of presentation and navigation, but does not prove rankings, AI citations or conversions. Quantitative outcomes require authorized historical data and a comparison specifying period, source and limitations.
Where this example is relevant
Relevant to service businesses combining a new website, specialist content and a service-area context. A clinic does not represent every industry: each business diagnosis determines which deliverables are appropriate.